Adidas came to us with a shirt so light that you could barely feel it in your hands. It was created with a material that cut out tiny circular patterns in the material that helped it breathe better, be lighter, and wick away moisture like no material had. The team was unveiling this product internally and needed a video to show the material off. We shot this in our studio in Portland, Oregon, and worked with Roundhouse Agency to create the perfect messaging. Our in house motion graphics department animated the shirt and created on-screen titles that matched the Adidas style.